The Moose Blog

John Mousseau John Mousseau

Leading your business with integrity

Unlock the Secrets to Leading Your Business with Integrity! Discover five essential strategies to cultivate honesty and ethics in your company's culture. Dive into our latest blog post for actionable insights!

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John Mousseau John Mousseau

3 Ways To Build a More Successful Sales Team 

Your sales team is the lifeblood of your business. They are your most accessible brand ambassadors and are often the only points of contact with your customers. Developing your team into high performance salespeople is essential.

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John Mousseau John Mousseau

The Misconception of a New Normal

The New Normal. The term has become a bit of a catchphrase since the early months of 2020. So much so, in fact, that the concept feels to many almost cliché. “New Normal” implies that current business dynamics are stationary, but business owners know that is far from accurate.

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John Mousseau John Mousseau

3 Top Tips for Managing Your Business Finances in 2023

As a business owner, you need to understand your finances! I know this can be daunting to those who “are not numbers people” but you don’t have a choice. This article provides some tips to help you better understand and manage your finances.

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John Mousseau John Mousseau

The Road to Success with Strategic Planning

Strategic planning is a business leadership activity that identifies goals, creates business strategies designed to attain those goals, implements actions around those strategies, then continues to evaluate the effectiveness of plan execution. It all boils down to where your business currently stands, where you want your business to be tomorrow, how on earth you are going to get there, and what key performance indicators are the telltales of your plan’s success.

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John Mousseau John Mousseau

How to Calculate Turnover?

An expression specific to the entrepreneurial world and which describes the success (or not) of a company. Anyone who has a project must evaluate it beforehand to check the feasibility of its creation. Once the company is physically created, it is imperative that the turnover is positive. Conditions that weigh heavily on the shoulders of the contractor!

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John Mousseau John Mousseau

How to set the price for your products?

Before defining which pricing strategy to use, it is important to be clear about who your target customer is, the prices of the competition, and understand the relationship between perception of quality, positioning, and price.

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John Mousseau John Mousseau

How to Make A Business Plan In Just 10 Steps

A business plan is a written description of the future of your business. A document that explains what you are going to do to make your company profitable and how you have to do it. Normally when a business idea arises you know what resources and capabilities you have to start with, and where you want to get to in a certain period (normally in 3 or 5 years). But what is the way to reach that goal? Where to start? How to arouse the interest of investors?

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John Mousseau John Mousseau

3 Key Elements to Successfully Building Your Brand

Branding is the comprehensive process of identifying your business in a strategic way and then embedding that branding in everything you do. And “everything” means so much more than just designing a fancy logo or splashing a tagline on your business cards. Your branding should also be reflected comprehensively across your entire business operations and procedures including your sales process, your company culture, and of course your Mission and Vision statements.

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John Mousseau John Mousseau

Stuck in a Rut: 3 Ways to Mitigate Supply Chain Issues

At this point, no business owner should be caught off guard by suppliers’ inability to satisfy purchase orders. Demand is up in nearly every sector due to the expanding US economy. So is inflation. Supply chain challenges like disruptions in access to raw materials, delays in transportation and delivery, and slowdowns in production due to lack of labor are pervasive. And all can be anticipated to varying degrees.

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John Mousseau John Mousseau

How To Be an Innovator Even When You’re Not

You are a business owner. You work relentlessly to take care of your customers and grow your company. You think you are doing pretty well, but you keep reading articles about the importance of being an innovator in your business. “An innovator? Hah! That’s not me,” you scoff. “I just run an accounting firm (or a roofing business or a paperclip manufacturing company).” So you keep plugging away, inching along doing what you do, never realizing an essential truth.

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John Mousseau John Mousseau

Top 3 Financial Skills Every Small Business Owner Should Hone

As a business owner, do you want to get a competitive advantage over competitors? Educate yourself on your financials and what they mean as most business owners are financially challenged. For some tips, read this post on the financial skills every business owner should hone.

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John Mousseau John Mousseau

Generation Z Will Change How You Run Your Business

Generation Z. They are the Zoomers. Born between 1997 and 2012, this collective group of young people is poised to change nearly everything you know about employee acquisition and retention.

While Zoomers are a collective of dynamic individuals each with their own strengths and weaknesses, many in the generation share some common traits.

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John Mousseau John Mousseau

Hope Actually Is a Business Strategy

As a business owner, you have certainly heard it said before. Hope is not a business strategy.

The assertion is mostly true. Crossing one’s fingers and wishing for the best will simply never move the needle forward, in good times nor in bad.

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John Mousseau John Mousseau

MOving Your Busines Forward in the New Year

If the last two years have taught us anything in business and in life, it is that certainty is a façade, the world can turn on a dime, and that yesterday’s victories don’t guarantee tomorrow’s success.

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